Notes from the room where the work happens.
No gated content, no lead magnets, no newsletters you didn't ask for.
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thinking ·
How much does it cost to build software in 2026? What to budget
Budget £30,000 to £300,000 for a build, or £10,000 to £50,000 to automate a process you already run. Our real ranges, and why the day rate is wrong.
By Sarat Pediredla · 9 min read
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field note ·
Is your vibe-coded prototype safe for production?
A vibe-coded prototype that works in a demo is not the same as software that survives real users and real data. Here is what breaks, and how to tell whether yours is ready to ship.
By Sarat Pediredla · 4 min read
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thinking ·
Fast, cheap, good: you can now pick all three
Fast, cheap, good, pick two was never a law of software. What binds bespoke software delivery now is knowing what to build.
By Sarat Pediredla · 5 min read
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manifesto ·
What we mean by Forward Deployed Builders
A Forward Deployed Builder holds design taste, product judgement and engineering in one head, inside your team. Why agentic AI makes that the shape of the work.
By Sarat Pediredla · 5 min read
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thinking ·
How do you tell if a consultancy is really AI-native?
Most suppliers say they are AI-native. The questions to put in your RFP, and how to read the answers, to tell a real delivery model from AI bolted on.
By Sarat Pediredla · 7 min read
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manifesto ·
Are we just a software factory?
We use the same AI agents as the software factories. The difference is the craft, the people we put beside your team, and who answers for the outcome.
By Sarat Pediredla · 5 min read
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manifesto ·
We're done with billable hours and rate cards.
Two senior builders with AI agents ship production software in weeks. The billable hour is dead, the rate card is next, and the studio is shaped differently.
By Sarat Pediredla · 5 min read
